Blogging is a great way to share my work with people and tell the stories behind the botanical illustrations I create. It can be a mixed blessing however because in order to reach people I have to write regularly so that search engines can find me. It takes time to write blogs and lately I’ve been too busy to write anything. For this reason I was very surprised when the famous Californian company Williams-Sonoma found my pen and ink illustration of the squash flower, Cucurbito pepo, in one of my old blogs. Williams-Sonoma has a well-earned reputation for high quality products for the home. When they contacted me I was very excited to think that one of my botanical illustrations would end up in their catalogue and on their store shelves.
How it happened!
Last February while searching for a suitable illustration to use on the packaging for a new product- the Pumpkin Spice Seasonal Collection candle- a member of the Williams-Sonoma design team found my squash flower illustration on-line. (See blog http://www.aislinnadams.com/blog/page/3/.) After the initial contact the whole process was very straight forward, a licensing agreement was signed and a jpeg of the black and white illustration sent to the designers. It took approximately seven months for the Pumpkin Spice candle to go from the design stage to the store. A quick turn-around really.
Where the illustration started!
This illustration was originally created for the Washington Post’s gardening column “Digging In”. Once a week, on a Thursday, one of my pen and ink drawings would illustrate the gardening column. Each week I created a new illustration which meant that my squash illustration only appeared once. However, thanks to Williams-Sonoma, it is getting a new showing, and for a longer period of time. I am particularly pleased with how it looks on the high quality, three dimensional packaging and, in an attractive burnt sienna tone suggesting pumpkin and spice.